Jami Fullerton, Ph.D.

Professor and Peggy Welch Chair in Integrated Marketing Communications; Director or Academic Programs in the School of Global Studies and Partnerhsips

204 Wes Watkins Center

University of North Texas, Denton
Doctor of Philosophy - Higher Education Administration
minor field of study: Advertising

University of North Texas, Denton
Master of Journalism
minor field of study: Marketing

University of Oklahoma, Norman
Bachelor of Arts in Journalism and Mass Communication

Professional Experience
Fifteen years of Advertising Management, mostly in the restaurant industry in Dallas and Little Rock


Fullerton, J. & Kendrick A. (2017). Shaping International Public Opinion: A Model for Nation Branding & Public Diplomacy. New York: Peter Lang Publishing.

Fullerton, J., & Kendrick, A. (2006). Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative. Spokane: Marquette 

Selected Journal Articles:
Fullerton, J., Kendrick, A., & Broyles, S.J. (2017). Diplomatic Relations and Tourism Advertising Effectiveness:  U.S. travel interest to Cuba. Journal of Marketing Communications, 3 Aug. online first.  http://dx.doi.org/10.1080/13527266.2017.1359650

Fullerton J. & Kendrick A. (2017). Country reputation as a moderator of tourism advertising effectiveness. Journal of Marketing Communications, 23(3). 

Fullerton J. & Kendrick A. (2017).  Profiles of advertising students: Are “Creatives” different from the rest? Journalism & Mass Communications Educator, 72(3) 349-365.

Fullerton, J. & Kendrick A. (2015).  Perceptions of gun violence in the US as a moderator international tourism advertising effectiveness. Place Branding & Public Diplomacy,11(2), 101-110.Doi:10.1057/pb2014.32

Research Interests:
Nation branding
Public diplomacy
Cross-cultural communication
Advertising education


Professional Organizations:

Tulsa Global Alliance
American Advertising Federation
Association for Education in Journalism and Mass Communication
Association of Women in Communication
American Academy of Advertising 

Courses Taught

Strategic Communications Research
SC Campaigns
International Mass Communication.

Media Theory
Research Methods
Strategic Communications Management

Contact information:

Jami Armstrong Fullerton
Oklahoma State University
204 Wes Watkins Center
Stillwater, OK 74078
Phone: 405-744-6609
Fax: 405-744-8973
email: jami.fullerton@okstate.edu