Jami Fullerton, Ph.D.


Professor and Peggy Welch Chair in Integrated Marketing Communications; Director or Academic Programs in the School of Global Studies and Partnerhsips

204 Wes Watkins Center


B.A., Journalism and Mass Communication, University of Oklahoma, Norman

M.J., University of North Texas, Denton

Ph.D., Higher Education Administration, University of North Texas, Denton


Professional Experience

Fifteen years of Advertising Management, mostly in the restaurant industry in Dallas and Little Rock


Fullerton, J. & Kendrick A. (2017). Shaping International Public Opinion: A Model for Nation Branding & Public Diplomacy. New York: Peter Lang Publishing.

Fullerton, J., & Kendrick, A. (2006). Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative. Spokane: Marquette Books.

Research Interests:

Nation branding

Public diplomacy

Cross-cultural communication

Advertising education

Professional Organizations

Tulsa Global Alliance

American Advertising Federation

Association for Education in Journalism and Mass Communication

Association of Women in Communication

American Academy of Advertising


Courses Taught

Strategic Communications Research
SC Campaigns
International Mass Communication.

Media Theory
Research Methods
Strategic Communications Management