Title: Professor and Peggy Welch Chair in Strategic Communications

Education: B.A., Journalism and Mass Communication, University of Oklahoma, Norman; M.J., University of North Texas, Denton; Ph.D., Higher Education Administration, University of North Texas, Denton


Professional Experience:

Fifteen-years of Advertising Management mostly in the restaurant industry in Dallas and Little Rock


Fullerton, J. & Kendrick A. (2017). Shaping International Public Opinion: A Model for Nation Branding & Public Diplomacy. New York: Peter Lang Publishing.

Fullerton, J., & Kendrick, A. (2006). Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative. Spokane: Marquette Books.

Research Interests:

Nation branding; public diplomacy; cross-cultural communication; advertising education

Professional Organizations:

Tulsa Global Alliance; American Advertising Federation; Association for Education in Journalism and Mass Communication; Association of Women in Communication; American Academy of Advertising

Courses Taught: Undergraduate: Strategic Communications Research, SC Campaigns and International Mass Communication.

Graduate: Media Theory, Research Methods, Strategic Communications Management



204 Wes Watkins Center