Rachel Esther Lim, Ph.D.
Assistant Professor, Strategic Communications
313 Paul Miller Journalism Building
Ph.D., Advertising, University of Texas at Austin
M.A., Advertising, University of Texas at Austin
B.A., Advertising, University of Texas at Austin
Consumer Psychology, Message Effect, Digital Media, Corporate Social Responsibility (CSR), Sustainability Communication
International Advertising/Global Marketing
Creative Strategy and Copywriting
Advertising and Popular Culture
Theories of Persuasion
Social Responsibility in Mass Communication
Project Coordinator, Samsung C&T, Engineering & Construction, Inc.
Account Executive Intern, Samsung, Cheil Communication, Inc.