Rachel Esther Lim, Ph.D.
Assistant Professor, Strategic Communications
313 Paul Miller Journalism Building
rachel.lim@okstate.edu
Office: 405-744-6354
Education
Ph.D., Advertising, University of Texas at Austin
M.A., Advertising, University of Texas at Austin
B.A., Advertising, University of Texas at Austin
Research Interests
Consumer Psychology, Message Effect, Digital Media, Corporate Social Responsibility (CSR), Sustainability Communication
Courses Taught
Undergraduate courses
Research Methods
International Advertising/Global Marketing
Creative Strategy and Copywriting
Advertising and Popular Culture
Graduate Courses
Theories of Persuasion
Social Responsibility in Mass Communication
Professional Experience
Project Coordinator, Samsung C&T, Engineering & Construction, Inc.
Account Executive Intern, Samsung, Cheil Communication, Inc.