Rachel Esther Lim, Ph.D.
Assistant Professor
405-744-6354
313 Paul Miller Journalism Building
Education
Ph.D., Advertising, University of Texas at Austin
M.A., Advertising, University of Texas at Austin
B.A., Advertising, University of Texas at Austin
Professional Experience
Project Coordinator, Samsung C&T, Engineering & Construction, Inc.
Account Executive, Samsung, Cheil Communication, Inc.
Research Interests
Consumer Psychology, Message Effect, Social Media, Corporate Social Responsibility (CSR)
Professional Organizations
American Academy of Advertising (AAA)
American Marketing Association (AMA)
Korean American Communication Association (KACA)
Association for Education in Journalism and Mass Communication (AEJMC)
Courses Taught
Research Methods
International Advertising/Global Marketing
Advetising and Popular Culture