Rachel Esther Lim, Ph.D. 
Assistant Professor 

405-744-6354

313 Paul Miller Journalism Building

rachel.lim@okstate.edu

Education

Ph.D., Advertising, University of Texas at Austin
M.A., Advertising, University of Texas at Austin
B.A., Advertising, University of Texas at Austin



Professional Experience

Project Coordinator, Samsung C&T, Engineering & Construction, Inc.
Account Executive, Samsung, Cheil Communication, Inc.


Research Interests

Consumer Psychology, Message Effect, Social Media, Corporate Social Responsibility (CSR)


Professional Organizations

American Academy of Advertising (AAA)
American Marketing Association (AMA)
Korean American Communication Association (KACA)
Association for Education in Journalism and Mass Communication (AEJMC)

 

Courses Taught
Research Methods
International Advertising/Global Marketing

Advetising and Popular Culture