The Strategic Communication major blends advertising, public relations and marketing to create an integrated curriculum. The first courses you will take are foundation courses that teach you how to tell great stories to attract target audiences. You'll learn how to work with the media across multiple platforms, and we'll teach you how to write, record and publish effective digital stories. After building a foundation, you will receive extensive hands-on experience in courses that teach you to research, write, design and publish digital and print advertisements, informational and promotional materials, communication plans and strategic communication campaigns. At the end of your senior year, you'll put the finishing touches on your professional digital portfolio that showcases your talent and skills. Great portfolios help you stand out in the communications field when applying for internships and jobs.
As one of the few undergraduate programs that combine creative disciplines and business courses, Oklahoma State University gives students a competitive edge with a skillset to meet the demands of the real world.
Strategic Communications is a growing field with endless opportunities. Here are a few strategic communication field / job possibilities:
- Advertising Creative Content
- Advertising Media Planner and Buyer
- Advertising Photography
- Advertising Sales
- Brand Management
- Community Relations
- Corporate Communications
- Development and Donor Relations
- Digital Media Creative and Sales
- Employee Relations
- Event Planning
- Financial Relations
- Health Care Relations
- International Public Relations
- Investor Relations
- Lobbying
- Marketing Communications
- Nongovernmental Organizations (NGOs) Relations
- Political Public Relations
- Public Affairs
- Reputation Management
- Speechwriting
- Social Media Creative, Management and Sales
- Sport Public Relations
- Travel and Tourism Public Relations
Click on the links below to view the degree sheets:
BA - Bachelor of Arts, Strategic Communication
BS - Bachelor of Science, Strategic Communication
For a closer look at Strategic Communication major class sequencing, click here.