Peggy Welch Chair in Integrated Marketing Communications
Dr. Fullerton is co-author with Dr. Alice Kendrick of the recent book Advertising's War on Terrorism.
B.A., journalism, University of Oklahoma , 1984; M.J. journalism, University of North Texas, 1990; Ph.D. higher education administration, University of North Texas, 1997.
Advertising campaigns, advertising graphics, advertising media & marketing strategy, principles of marketing, principles of advertising
Marketing management with TCBY Systems, CiCi's Pizza, Grandy's Restaurants and Little Caesar's Pizza
Cross-cultural communication and gender portrayal in advertising
American Academy of Advertising, American Advertising Federation National Academic Committee and faculty sponsor of the student chapter of Women in Communication