Yonggil G. Jeong, Ph.D.
Visiting Scholar, Services Marketing and Advertising Management
317A Paul MIller Bldg.
EDUCATION
B.A. Department of Business Administration, Seoul National University
M.S. Graduate School of Business, Seoul National University
Ph.D. Graduate School of Business (Major in Marketing), Seoul National University
JOURNAL ARTICLES (Since 2010)
Cho, Yeonsoo and Jeong, Yong G. (2019), An Empirical Study on Intention of the Sharing Economy Services, Journal of the Korea Contents Association, 19(3), 183-196.
Jeong, Yong G. and Son, Minho (2018), The Effects of Fairness and Quaity on the Trust and Loyalty in the R&D Processes: Mediation Effect of Trust, Journal of Service Research and Studies, 8(4), 77-86.
Jeong, Yong G. (2018, The Effects of Fairness and Quality on the Trust and Loyalty in the -R&D Processes, Journal of Service Research and Studies, 8(3),15-135,
Jeong, Yong G. (2017), Fairness and Customer Responses in the Process of Service Recovery, Journal of the Korea Service Management Society, 18(4), 27-55.
Jeong, Yong G. (2017), Flow and Commitment on the Customer Loyalty under the Internet Environments, Journal of INternational Trade and Commerce, 13(4), 577-600.
Jeong, Yong G. (2017), Fairness, Satisfaction, Intention to Repurchase, and Negative WOM in the Process of Service Recovery, Journal of the Korea Contents Association, 17(6), 424-435.
Lee, Sanghyun and Yong G. Jeong (2016), The Effects of eWOM Characteristics on Credibility, eWOM Acceptance and Purchase Intentions, Journal of the Korea Contents Association, (16(9), 545-559.
Sohn, Minho and Yong G. Jeong (2016), The Effects of Service Quality and Trust on Service Loyalty: Focusing on the Government Funding Research Institutes on the Field of Scientific Technology, Journal of Management and Economics, 38(1), 125-158.
Bae, Inhae, H. Jeong, Yong G. Jeong, and B. Kim (2016), The Influence of Burden on the Weight Prediction, Consumption Culture Study, 19(2) 23-43.
Bae, Inhae, H. Jeong, and Yong G. Jeong (2015), The Influence of Open-Mindness on the Transparent Product Preference, Journal of Marketing Management Research, 20(2), 59-75.
Shin, Jinhee and Yong G. Jeong (2013), The Effect of E-servicescape on Trust and Purchase Intentions, Journal of the Korea Contents Association,13(11), 815-828.
Peongpeng and Yong G. Jeong (2013), The Effect of Expanded Servicescape on Relationship Quality and Chinese Consumer's Repurchasing Intentions, Journal of the Korea Contents Association, 13(7), 350-360.
Peongpeng and Yong G. Jeong (2012), Influence of Service Environments on Service Quality, Social Interaction, and Emotional Commitment, Journal of the Korea Contents Association, 12(4), 390-400.
Lee, Jung and Yong G. Jeong (2011), Comparative Approach on Consumer Behavior, Domain River Academic Journal, Yanbin University (Chiina), 121-136.
Lee, Jung and Yong G. Jeong (2011), Consumer Relationship on Retailing Industry: Based on Cross-cultural Approach on China, Korea, Europe Culture, Management Review, National Natural Science Committee (China), 64-72.
Lee, Jung and Yong G. Jeong (2011), Comparative Analysis on Consumer Relationship between China and Korea, Dongkang Academic Journal,Yanbin University (China), 76-82.
Lee, Jung and Yong G. Jeong (2010), The Influence of Service Quality Factors on Customer Satisfaction, Yanbin Academic Journal, Yanbin University (China), 111-116.
BOOKS
Jeong, Yong G. (2016) Services Marketing, Seoul, E Press Publishing Company
Jeong, Yong G., J. Kim, T. Yoon, Y. Choi, and D. Han (2015), Introduction to Advertising Management, Seoul, E Press Publishing Company
Jeong, Yong G., J. Kim, and D. Han (2012), Consumer Behavior, Seoul, E Press Publishing Company
Jeong, Yong G., et al. (2012), Entrepreneurships in Korea, Seoul, Kyungmoon Publishing Company
Jeong, Yong G., et al. (2011), Marketing, Seoul, E Press Publishing Company
Jeong, Yong G., et al. (2005), Consumer Behavior (Translated Book), Seoul, Hanti Media Publishing Company
Jeong, Yong G., et al. (1998) Structure and Design of Distribution Information System, Seoul, Jipmoon Publishing Company
Jeong, Yong G., (1990), An Analysis on Korea's Trading Ara, Korea Chamber of Commerce and Industry
Jeong, Yong G., (1998), An Analysis on Distribution Industry in Daejeon Metropolitan City, Daejeon Chamber of Commerce and Industry
Jeong, Yong G., et al (1987), Organization and Environment, Dasan Publishing Company
ACADEMIC APPOINTMENTS
1996-Present Professor, Chungnam National University (CNU)
1991-1996 Associate Professor, CNU
1987-1991 Assistant Professor, CNU
1985-1987 Full-Time Professor, CNUl
2007-2009 Dean, College of Economics and Management, CNU
2007-2009 Dean, Graduate School of Business, CNU
SOCIAL ACTIVITIES
Special Advisor on Mayor, Daejeon Metropolitan City
Policy Advisor on Governor, Chuncheong Nam Do Province
Chairman, Management Evaluation Committee Board, Korea Credit Union Association
Advisory Professor on Economics, Bank of Korea
Columnist: Columns on Professor's Newspaper, Daejeon Newspaper, Jungdo Newspaper, DT News 24
Jeong Yong G.'s Good Monday, Daejeon MBC
Chairman, Citizens' Coalition for Democratic Media