Dr. Cynthia Nichols is an associate professor in the School of Media and Strategic Communications at Oklahoma State University. Prior to pursuing a Ph.D. (Mass Communication, The University of Alabama, 2010), Dr. Nichols received her BBA in marketing from Oklahoma Baptist University (2002), and her MA in advertising & public relations from The University of Alabama (2005). She has worked in the marketing department of Kelly Services in Detroit, MI, at Jetta Corporation in Oklahoma City, as well as a marketing and PR consultant for a variety of companies. At Jetta, she was charged with running the marketing department, and took on the task of rebranding and repositioning the company.
This professional experience has given her added perspective in her classes (Advanced PR Media, Advanced Sports PR, Crisis Communication, Graphic Design, Research Methods), where she integrates both theoretical and practical application into her lectures. Nichols' teaching interests include advertising, public relations/marketing, entertainment/sports, and media effects.
Nichols' research interests lie in media effects, social media, entertainment, and children‹specifically examining the impact of television and media on children. She has presented roughly 30 conference papers, written several publications, and her dissertation explored the relationship between the pace of E/I programming and learning in children.
Nichols is the faculty sponsor of the student chapter of Women in Communications.