School of Media & Strategic Communications

Lori Melton McKinnon

McKinnon Lori


Associate Professor and Graduate Coordinator


Ph.D. Communication, University of Oklahoma, 1995; M.S., Mass Communication, Oklahoma State University, 1992; B.A. Broadcast Journalism, Arizona State University, 1991.

Academic Interests

Strategic Communications, Political Communication, Mass Communication Theory and Effects, Media Ethics, and Sports Promotion

Graduate and Undergraduate Courses Taught

Persuasive Writing, Strategic Communication Campaigns, Media Ethics/Social Responsibility; Sports Public Relations, Integrated Marketing Communication, Research Methods, Mass Communication Process and Effects

Research Focus

Mediated effects of political communication. McKinnon has published dozens of academic journal articles on the topics of national and international political advertising, political public relations, and presidential debate coverage. Additionally, she has published numerous book chapters on various topics in political communication and has co-authored a book on the 1996 Romanian Presidential election. McKinnon is a founding member of Uvote, a consortium of more than 35 university scholars from major institutions of higher education who come together to study national presidential elections.

Professional Associations

McKinnon serves as a paper reviewer, moderator, and session chair to various professional organizations. Over two dozen of her referred papers have been presented to the Association for Education in Journalism and Mass Communication, the National Communication Association, the International Communication Association, the Midwest Political Science Association, the International Association of Business Disciplines, the Southern States Communication Association, and the Southwest Symposium.

Editorial Review Board Member

Journal of Advertising Education and the International Journal of Sports Communication

Professional Honors

Public Relations Society of America, APR Designation (Accredited in PR by the Universal Accreditation Board), Kappa Tau Alpha (National Journalism Honor Society), Phi Kappa Phi (National Honor Society), Phi Beta Delta (International Honor Society), Tulsa People magazine’s, “40 Notable Tulsans Under 40,” (July 2007, pp. 38-47).

Community Memberships

Junior League International, Pi Beta Phi Alumni Association, Church of the Servant United Methodist Church, Cherokee Nation.


308 Paul Miller Bldg.