Media professionals face unprecedented challenges as mass media converge. Digitalization and globalization have created a new media landscape that is constantly evolving, and leaders are needed to manage it. The School of Media & Strategic Communications at OSU has created a master's degree in mass communication with an emphasis in media management that will help you meet these challenges. Our program offers three specialty tracks: Brand Communication, Global Communication, and Sports Communication.
Students can shoose from three options within each specialty study track:
- The Thesis Option (32 hours including 6 hours of thesis) is designed to prepare graduates to teach at the college level or continue toward a doctoral degree.
- The Study Abroad - Practicum (32 hours, including 6 hours of Study Abroad or Practicum/Internship) is designed to help graduates interested in international mass communication.
- The Project/Creative Component Option (32 hours including 4 hours of capstone project or creative component) is designed to help graduates advance in their media careers.
Courses on both campuses are offered in a variety of formats from traditional classroom to online only. Many classes are delivered "hybrid" style, which allows students the flexibility of an online class, while giving them regular face-to-face interaction with their professors and classmates on campus.
Our program focuses on mass communications theory and research methods that will give you a more in-depth understanding of media and how to manage it. You will learn the theories of mass communication and media management and how to conduct original research, such as survey research, experiments, focus groups, in-depth interviews and analysis of media content. Six hours are taken outside of the department in a cognate area of the student's choice. Additional courses are taken in the student's specialty study track.