School of Media & Strategic Communications

Mass Communications Courses


MC 1143 Media in a Diverse Society. A study of the media and their effect on our culture, with an emphasis on the media’s role in racial, gender and sexual orientation issues in the United States. By analyzing the mass media, we learn to interpret the consequences of the stories they tell. An introductory survey course for majors and non-majors.

MC 2003 Mass Media Style and Structure. Lab 2. Prerequisite(s): ENGL 1213 or 1223 or 1413 with grade of “C” or better, and departmental majors only. Teaches basic writing skills vital to any career in mass communication. Begins by emphasizing language skills with a focus on the rules of grammar and the meaning of words. Also teaches the basic strategies of information gathering, including how to glean accurate and useful background information from traditional and online sources. Introduces students to the fundamental writing styles and objectives required to convey information in different media.

MC 2023 Electronic Communication. Prerequisite(s): ENGL 1213 or 1223 or 1413 with a grade of “C” or better, and departmental majors only. Introduces students to electronic communication with a series of hands-on projects to develop their skills with basic photography, videography, podcasting and Web page development. Compares the various media platforms and teaches students visual grammar. Students create slide-shows and podcasts, learn to edit video, and develop Web pages using content created in class

MC 3173 History of Mass Communication. Growth and development of mass communication systems in America, with emphasis upon the economic, social and political interaction of the media.

MC 4143 Ethics and Issues in Mass Communications. Prerequisite(s): 2003 and 2023 with a grade of “C” or better in both; and a minimum grade of 70 on the Language Exam. Students examine classical theories of ethical behavior and their relevancy to professional communicators. Students learn to analyze various moral viewpoints, so they can discern a justifiable system of ethical decision-making. Students apply ethical reasoning and professional codes of conduct to scenarios to determine the most ethical action to take.

MC 4153 International Mass Communication. Examination of the nature and flow of news and information within and among nations, states and societies from a theoretical vantage point grounded in region-specific realities. The political, economic, social, cultural and historical forces determining media practice in a global environment. No credit for students with credit in 5253. (Same course as 5253)

MC 4163 Mass Communication Law. Prerequisite(s): 2003 and 2023 with a grade of “C” or better in both; and a minimum grade of 70 on the Language Exam. Major principles of media law by examining the important court decisions, statutory and regulatory enactments in each area of communication law. Relevant constitutional freedoms and legal issues affecting professional communicators and all participants in a self-governing society. Practice applying the law and precedents to specific situations to determine if potential legal problems exist. No credit for students with credit in 5163. (Same course as MC 5163)

MC 4360 Special Problems in Mass Communication. 1-3 credits, max 6. Prerequisite(s): Junior standing, a minimum of 3.0 GPA, or consent of instructor. Independent study and project development to fit the student’s field of study.

MC 4733 Responsibility in Mass Communication. Prerequisite(s): 2003 with a grade of “C” or better; and a minimum grade of 70 on the Language Exam. Interaction between mass media and society with emphasis upon the communicator’s ethics and responsibilities. Meets with 5733. No credit for students with credit in 5733.

MC 4993 Senior Honors Thesis. Prerequisite(s): Departmental invitation, senior standing, Honors Program participation. A guided reading and research program ending with an honors thesis under the direction of a senior faculty member, with second faculty reader and oral examination. Required for graduation with departmental honors in the School of Media and Strategic Communications.

MC 5000* Thesis. 1-6 credits, max 6. For mass communication graduate students who are candidates for the master’s degree.

MC 5010* Capstone Project or Creative Component. 1-3 credits, max 4. Prerequisite(s): “B “ or better in 5113, 5333, and 5651. Capstone research project or creative activity for a mass communication graduate student electing to not write a thesis to complete a master’s degree.

MC 5020* Advanced Practicum or Internship in Mass Communication. 1-3 credits, max 3. Prerequisite(s): One semester of graduate course work and consent of instructor. Applied training allowing students to relate theoretical principles to situations in professional settings. Required for students without mass media backgrounds.

MC 5030* Independent Study in Mass Communication. 1-3 credits, max 3. Prerequisite(s): Consent of instructor. Independent study, directed readings or project development in mass communications to fit the student’s academic and professional interests.

MC 5113* Methods of Research in Mass Communication. Principles and techniques of research; research planning, design and measurement in mass communication.

MC 5163* Mass Communication Law. Prerequisite(s): 2003 and graduate standing. Major principles of media law by examining the important court decisions, statutory and regulatory enactments in each area of communication law. Relevant constitutional freedoms and legal issues affecting professional communicators and all participants in a self-governing society. Practice applying the law and precedents to specific situations to determine if potential legal problems exist. Meets with 4163. No credit for students with credit in 4163.

MC 5223* Mass Communication Research Analysis and Interpretation. Prerequisite(s): 5113. Single- and multi-variate analysis, interpretation and reporting of mass communication research data. Use of computers in research analysis.

MC 5253* International Mass Communication. Examination of the nature and flow of news and information within and among nations, states, and societies from a theoretical vantage point grounded in region-specific realities. The political, economic, social, cultural and historical forces determining media practice in a global environment. No credit for students with credit in 4153.

MC 5333* Process and Effects of Mass Communication. Mediating factors that affect interaction of ingredients in the communications process, and how these factors can affect the fidelity of information conveyed.

MC 5383* Media Relations. Prerequisite(s): Graduate standing. Strategies for dealing with the news media. Students will gain hands-on experience in conducting media news conferences, pitching story ideas and preparing themselves and others for dealing with news media interviews. Meets with SC 4383. No credit for students with credit in SC 4383.

MC 5520* Specialized Strategic Communication Applications. 3 credits, max 6. Prerequisite(s): 3353 and graduate standing. Professional strategic communications at an advanced level. Strategic communications study of non-profit, corporate, agency, international and other specialized applications. Course content varies by semester. No credit for students with credit in SC 4520 during the same semester or with the same subtitle.

MC 5540* Specialized Multimedia Journalism Applications. 3 credits, max 6. Prerequisite(s): Graduate standing. Professional journalism at an advanced level. Special topics in areas such as announcing, performance; political, business, and investigative reporting; advanced layout and design or audio production; feature, column and editorial writing. Course content varies by semester. Meets with MMJ 4540. No credit for students in MMJ 4540 during the same semester or with the same subtitle.

MC 5560* Specialized Sports Media Applications. 3 credits, max 6. Prerequisite(s): Graduate standing. Professional sports media at an advanced level. Special topics in areas such as sports media production, announcing, performance; sports feature, column and editorial writing. Course content varies by semester. Meets with SPM 4560. No credit for students in SPM 4560 during same semester or with same subtitle.

MC 5603* Integrated Marketing Communication. Prerequisite(s): 2003 and SC 2013 or SC 2183 or MKTG 3213; and graduate standing. Planning and the value of coordinating the various promotional mix elements within a communication campaign to create maximum clarity and impact. Communication elements including advertising, public relations, direct marketing and sales promotion and examine strategies for combining and integrating them into an effective campaign. Theories, models and tools to make better promotional communication decisions. No credit for students with credit in SC 4603. (Same course as SC 4603)

MC 5651* Introduction to Graduate Study in Mass Communication. Prerequisite(s): Graduate standing. Orientation to skills necessary for successful completion of graduate work. Training in library and archival research, academic writing and preparation of research reports, familiarization with theoretical concepts and issues associated with mass communication. Required of all mass communication MS candidates, and prerequisite to MS candidates enrolling in mass communication seminars.

MC 5733* Responsibility in Mass Communication. Prerequisite(s): Graduate standing. Interaction between mass media and society with emphasis upon the communicator’s ethics and responsibilities. Meets with 4733. No credit for students with credit in 4733.

MC 5753* Media and Elections. Prerequisite(s): Graduate standing. Examination of media’s role in the political process with primary emphasis on print and broadcast journalism practices. Meets with MMJ 4753. No credit for students with credit in MMJ 4753.

MC 5770* Seminar in Communication Media. 1-3 credits, max 9. Prerequisite(s): Graduate standing. International communication, media history, legal research, new technology, women and the media, television and children, industrial television, and communication research.

MC 5773* Censorship. Prerequisite(s): Graduate standing. A critical examination of historical and contemporary occurrences of censorship from legal, philosophical, political, religious and sociological perspectives. The course will explore the definition of censorship, the common elements found in all forms of censorship, the rationalizations and justifications for censorship, and the consequences and unintended results of censorship. No credit for students with credit in MMJ 4773. (Same course as MMJ 4773)

MC 5853* Strategic Communication Management. The focus of this course is on an integrated approach to the management of communication in an organization, using theoretical components from both public relations and advertising, but particularly grounded in organizational theory. It hightlights 13 themes/issues relevant to strategic communication managers and reviews communication, management, organizational, cultural, philosophical, and paradigm theories.

MC 5863* Managing Multimedia News Outlets. Prerequisite(s): 2003 and graduate standing. Basic issues, concepts, operational procedures and strategies associated with effectively managing media corporations. Examines management operations related to media convergence. Emphasis is placed on making ethical decisions and administrative choices in staffing and content that reflect a community’s diversity. Meets with MMJ 4863. No credit for students with credit in MMJ 4863.

MC 5883* Advanced Media Management. Prerequisite(s): Graduate standing. Management concerns in four areas of mass communication practice: public relations, advertising, broadcasting and print journalism. Different emphases offered according to student demand or need.

MC 5923* Law and Ethics for Public Relations and Advertising. Prerequisite(s): 5163 and graduate standing. A critical examination of the legal and ethical issues confronting public relations and advertising practitioners. Focus on First Amendment rights of public relations and advertising professionals; the interpretation and application of statutes, regulations and judicial opinions to specific situations; and the application of ethical reasoning and professional codes of conduct to determine the most ethical action. Meets with JB 4923. No credit for students with credit in JB 4923.